Ted Turner's large philanthropic efforts include the Turner Foundation, dedicated to protecting the climate, curbing population growth, and maintaining wildlife habitat – particularly for bison and great apes. Beyond that, he made a historic pledge of $1 billion to assist the United Nations’ missionthrough his UN Foundation, and he also launched the Nuclear Threat Initiative – neither of which bears his name, by design.

Ted Turner names his philanthropic efforts carefully. For example: when he wants others to join his cause, he leaves his name off. But he does use “Turner” on grant-making foundations only giving his money.

Learn more about strategic naming at The Bridgespan Group.