• Millennials are more active than other donors: Millennials tend to give more frequently, in small amounts, to more causes. And they also want, and expect, more communication about their donation. But beyond that, they want some opportunities to get their hands dirty.
  • Millennials are more peer-driven than other donors: This isn’t just about peer fundraising – although strong peer networks and influence certainly helps – but it’s about how millennials get and trust information.
  • Millennials are more trust sensitive than other donors: Trust is a common theme amongst millennial research. In the aforementioned consumer behavior study, they found that millennials value authenticity over content and blogs over traditional media. But if you are able to connect with millennials, earn their attention and keep their trust, they can be quite loyal

Read the full article on millennial donors by Brady Josephson at the National Center for Family Philanthropy.