I was once told that “when you’ve seen one foundation, you’ve seen one foundation.”

Every foundation, public or private, is different. Each foundation is passionate about the issues they support but the way they “do business” differs vastly. Some foundations solicit applications, distribute funds and this is the extent of their involvement. Others are very private about their funding while some are very public.

Since I became president of the Ruderman Family Foundation, I have pursued a path of going “narrow and deep” for the main issue we advocate for: the inclusion of people with disabilities in our society. Twenty percent of the U.S. population has some form of disability and it’s the only minority group almost all of us are guaranteed of joining at some point in our lives.

In order to change attitudes, build awareness and affect long-lasting change, our foundation’s narrow-and-deep approach manifests itself in two ways: our strategy of partnerships and public advocacy.

Read the full article about a "narrow and deep" path by Jay Ruderman at the National Center for Family Philanthropy.