Giving Tuesday is a global holiday that celebrates generosity and kindness by giving to nonprofit organizations all around the world. In the same way that Black Friday and Cyber Monday kick off the holiday buying season, Giving Tuesday kicks off the giving season, highlighting the true meaning of what this time of year is all about. This philanthropic holiday sets itself apart as a social media celebration, hence the hashtag you often see associated with it (#GivingTuesday). Donors who give to charities on Giving Tuesday often share about their favorite causes on Facebook, Twitter, Pinterest, etc., and encourage their friends to give, too.

Giving Tuesday falls on the Tuesday following American Thanksgiving each year. In 2017, it will be celebrated on November 28th.

Here are 5 top tips to help you get more gifts on the nonprofit community’s biggest day of the year:

  1. Create original content that compels people to give.
  2. Make your Giving Tuesday ask goal-oriented.
  3. Offer an added benefit to participating on Giving Tuesday.
  4. Set yourself apart from the rest of the participating nonprofits.
  5. Learn from your Giving Tuesday experience.

Read the full article by Emily Rose Patz about Giving Tuesday on Medium