Giving Compass' Take:

Igor Makarov, writing for Medium, lists five strategies to incorporate philanthropy into company-wide initiatives.

How is the rise of corporate philanthropy affecting the broader landscape of the social sector? Which strategies will be most successful for implementation as CSR becomes more prevalent?

• Read more about creating a culture of philanthropy in a business.


  1. Jump Right In: You didn’t make it in business by being overly cautious or letting doubts conquer your mind. Treat your philanthropy initiative like you would any other business endeavor and put your whole heart into it.
  2. Start Small: If you want this philanthropic culture to stick, it will have to grow logically and organically. Consider beginning with some simple initiatives: a day of companywide volunteering at a local event, a charity fundraising campaign, or even just an office food/toy/clothing drive.
  3. Get Everyone Involved: A culture of giving means each employee can be a leader. As you expand your philanthropic profile, consider all levels of your company.
  4. Impact Sourcing: If your business model has room for it, there’s a way you can combine your culture of generosity with your profit-generating goals. Impact sourcing is a form of outsourcing whose primary aim is not simply cutting your costs by farming out work, but providing unskilled workers in impoverished areas with simple jobs.
  5. Volunteer Time Off: In addition to the traditional vacation time options, an ever larger number of companies are now instituting volunteer time off, or VTO, for workers to spend their on-the-clock time helping charities.

Read the full article on company culture by Igor Makarov at Medium.