But if you have ever tried to find a non “mainstream” charity you may have discovered; a) how hard it is to find one; and b) if you get as far as identifying one, how difficult it is to know whether you can really “trust” them. In truth, the ease of access to information and the suggested arbitrary allocation of your money to an activity is going to determine who you fund.
When it comes to non-mainstream NGOs there is a “trust deficit”. Local NGOs are more trusting of you, the donor, (because you hold “the power”) than you are them.
We feel that in order to get people to bridge this trust deficit we need to make information that fairly represents grassroots organizations, easily available to you. Additionally, we would have to ensure this information addressed the concerns of both the NGO giving the information as well as the people receiving it.
The FieldWorks Confidence Profiling Index focuses in part on these relationships and in part on the structure of the NGO because one is the vehicle and the other the fuel for social change.