Giving Compass' Take:

• In order to grow the practice of impact investing, communication will play a critical role in garnering a diverse set of investors to spur progress. 

• How can impactful communications campaigns make a difference in impact investing?

• Check out the Giving Compass Impact Investing Magazine. 


Impact investing, the practice of investing capital to generate a positive social or environmental benefit alongside a financial return, is a popular topic of discussion today.

To truly grow interest in impact to this larger, more diverse set of investors and mainstream the practice of impact investing, thoughtful and smart communications will need to play a key role. Working with an array of clients from our impact investing practice through the years, we have learned how to execute impactful communications campaigns that resonate in the sector:

  • Show the impact through personal narratives
  • Get past the alphabet soup
  • Be an alliance and networking ninja
  • Embrace and invite the skeptics

This is an ideal time to be involved in communicating impact investing. The industry is at a critical inflection point and scaling to drive enormous amounts of capital to help address some of the world’s most pressing problems. Such growth comes with new challenges, and these challenges ahead can be met head-on through clear and compelling communications principles.

Read the full article by Jed Hamilton about impact investing from Agility PR Solutions.