Business leaders are one of the most effective messengers able to cut across party lines. Politicians at every level of government respect their role in creating jobs, and they rely on business leaders understanding of the economy and what businesses need to thrive. But all too often, lawmakers only hear from the entrenched business lobbies offering a short-sighted perspective. Instead, they need to hear from leaders who share the triple-bottom-line values of responsible, innovative companies.

How do you make your voice heard on controversial issues with integrity, in a way that is understood by your staff, your customers and your investors – regardless of their political stance? What do you need to take on, and what should you leave for others?

Business people have unique influence in their communities, in the media and with policymakers. All business leader can leverage their power as a force for good well beyond their subtle influence over employees and customers.

Read the full article on business leaders for social responsibility by Michael Eberhart at TriplePundit