Giving Compass' Take:
- Here are three ways that Gen Z donors are making an impact through social media, volunteering time, and supporting smaller organizations.
- How will the next generation of philanthropists change the social sector for the long-term?
- Learn more about Gen Z donors.
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Generation Z, or those born between 1997 and 2012, are often referred to as the “activist generation” due to their commitment to social and political causes. This dedication to making a difference is also evident in their approach to charity and philanthropy.
Here are three ways that Generation Z is making a difference in the world of charity:
- Using social media to spread awareness and mobilize support
Generation Z is the first generation to grow up in the age of social media, and they are using it to their advantage when it comes to charity. They are adept at using platforms like Instagram, TikTok, and Twitter to spread awareness about causes they care about and mobilize support for them.
- Donating their time and skills
In addition to donating money, many Generation Z members also give their time and skills to charitable causes. This can include volunteering their time to work with organizations directly or using their skills in areas like marketing or design to help promote and support causes they care about.
- Supporting smaller, grassroots organizations
Generation Z is also more likely to support smaller, grassroots organizations rather than larger, more established charities. They are drawn to organizations that are making a real difference and that align with their values, and they are often willing to take a chance on newer organizations that are working on innovative solutions to social and environmental issues.
Read the full article about Gen Z donors at Medium.