Giving Compass' Take:

· Causeartist discusses the motivation behind Atlas Run, a mobile app that connects people with corporations that sponsor every mile biked, hiked or ran and raises awareness and engagement with social issues.

· Monetary contributions are not the only thing that matters in philanthropy. How will Atlas Run change the way the average person interacts with philanthropy?

· Learn more about the positive impact mobile technology has on global development efforts.  

As mobile phone proliferation has reached unprecedented proportions, the average consumer is spending around 5 hours on their smartphones. There is virtually no service we can think of that doesn’t have a mobile app. Everything from taking notes to setting up appointments and social networking can be done right on your phone. So, why not philanthropy?

At least this was the idea that drove Thomas Querton, Olivier Kaeser and Magali Mathieu to found Atlas Run. Says Olivier Kaeser, co-founder of Atlas Run “our vision is to raise awareness and engage the community around social issues and the amazing work non profits provide on a daily basis. While raising funds is the foundation of what we do, we don’t believe that a social issue can be solved through monetary contributions only.”

Called the fitness app that gives back, Atlas connects runners, corporations and charities to power change globally. The idea behind the app is pretty simple: The mobile fitness app allows users to raise funds and awareness for a good cause for every mile they track their runs, hikes and bike rides. The miles are sponsored by corporate partners for whom Atlas unique means of community engagement and positive brand awareness.

Read the full article about running for charity by Atlas Run at Causeartist.