Giving Compass' Take:

• Grace Kennedy shares twenty blog post ideas specifically for nonprofit organization to utilize in order to engage and educate readers. 

• Which engagement ideas sound the most effective for nonprofits? How would nonprofit blogs differ from regular blogs? 

• Read about the key strategy questions that nonprofits should be asking themselves. 

Your nonprofit blog is a valuable marketing tool that helps you stay in touch with your audience, communicate news, and establish your organization as a thought leader in your industry. But coming up with consistently good content, post after post, can be daunting.

Mix up these 20 post ideas for a blog that gets your audience’s attention and keeps your organization top-of-mind for the people who matter most to you.

Here are a couple important ideas from the list:

  1. News from Your Nonprofit: People are tuning in to see what’s up at your organization, so use your blog to announce new programs, grants, staff changes, and events. But don’t double your work! Every time you send out a press release, use it for your blog content. A press release contains everything you need for a newsy blog post.
  2. Guest Posts: Think of all the people connected to your organization who can share valuable information of some kind. Can a Board member provide relevant legal, financial, or organizational advice? Guest posts establish your blog as a go-to source for helpful content that your readers will appreciate.
  3. Behind the Scenes: People love getting a peek behind the scenes of anything – even the operations of your nonprofit. You may think going to the storage unit to get the holiday decorations is just a task, but you could easily turn it into a fun sneak peek into preparations for an event.
  4. Volunteer Stories: Most volunteers would be happy to share their stories to inspire others. What better way to show, rather than tell, the benefits of volunteerism?
  5. Event Posts: Every event is worth at least two blog posts. Do a teaser beforehand, telling people what to expect, how they can help, and how to sign up.

Read the full article about strengthening nonprofit blog posts by Grace Kennedy at Great Nonprofits