Here are just some ways businesses might foster more and deeper relationships to help their communities:

  • Create a committee designated to increase company philanthropy. As the saying goes, “if it’s everyone's responsibility, it’s no one’s responsibility.” At the very least, have a group of employees meet quarterly to discuss how the company can give some of its financial resources and time to the community.
  • Do not make it all about money. Some companies hastily execute corporate social responsibility plans by asking employees to donate to a shared cause. Asking employees to pool money together to fund something that everyone feels strongly about is a decent start, especially if the company is also giving.
  • Use the power of competition. Let’s face it, human beings are competitive by nature. If your company has multiple departments, consider making an annual company volunteer day competitive.
  • Engage local nonprofits. Regardless of where your company is located, there are undoubtedly numerous nonprofits serving your community. They likely have the best view of the greatest financial and volunteer needs in your area.
  • Know how your competitive advantage can enhance your corporate philanthropy. Writing checks and enlisting your employees to volunteer is great. But, what about your company enables it to help in ways that no one else can? If you are in tech, can you help sponsor and organize a STEM camp for local children?
  • Celebrate your success. The only way to sustain and build corporate philanthropy is to recognize and celebrate the accomplishments.

Read the full article about corporate philanthropy insights for small businesses by Jonathan Hannah at Philanthropy Daily.