Giving Compass’ Take:
· PSI analyzes the link between technology and health, taking a look at the leading digital solutions that are providing youths with tools to access information about sexual and reproductive health around the world.
· How has technology helped progress global health? What can be done to further these efforts? Why is it so important to expand access to information about sexual and reproductive health?
The intersection of health and technology delivers unprecedented means to reach our youngest consumers with sexual and reproductive health (SRH) information and tools at their fingertips. We’re blending digital muscle with innovative vision, and we’re bringing care and resources closer to young people than ever before. We surveyed some of public health’s leading trailblazers to map out the youth-centered digital solutions disrupting the status quo.
Setting the Scene
Girls in Côte D’Ivoire often lack trusted sources to access health information. Through Project Ignite-Côte d’Ivoire, PSI creates digital links for girls aged 15-25 to attain the information they need to make their SRH choices. It’s a Facebook solution that reaches more than 32,000 followers and leverages real-time social media analytics to track how best to inspire and serve Ignite’s target consumers.
Project Ignite’s Facebook account serves adolescent girls and young women with content on love, life and health. Every Tuesday, Ignite’s Entre Nous Facebook page hosts “Sage-femme Gabi” where a PSI midwife answers girls’ health queries. The youth-friendly midwife posts her picture, a component integrated based on girls’ expressed desire to chat with an actual person, with a scripture-inspired name to appeal to girls of all faiths. Seven in 10 of the page’s followers are under 24 years old. 98 percent are women.
Read the full article about using technology to teach youths about sexual and reproductive health at PSI.
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