Giving Compass' Take:

• In this Fashionista post, Patagonia CEO Rose Macario reflects on the brand's recent political activism and philanthropy — and what's next.

• How does Patagonia's efforts at environmentally-focused advocacy align with other brands' efforts to be more overtly political?

• Here are 5 other examples of Corporate Social Responsibility in marketing.

Patagonia may technically be an outdoor apparel company, but in the past few years, it's cemented itself in the public imagination as a whole lot more. At a time when Americans have less faith than ever in our public institutions and climate change is starting to feel more and more threateningly real, Patagonia is remarkable for the way it endeavors to face our collective fears head-on — whether that means setting the bar for sustainable clothing production or suing the Trump administration over the reduction of public lands.

Along the way, the apparel brand long beloved by climbers, mountain bikers and other outdoorsy folk has become a favorite of urban fashion insiders who affectionately refer to it as "Patagucci." Not to mention that it's seen its business continue to grow every time it takes a stand, even as other companies have faltered through clumsy attempts to play with politics and many legacy brands find themselves stumbling in a rapidly changing retail market.

So what's Patagonia's secret sauce? On Tuesday in New York, the brand's CEO and president Rose Marcario sat down at the National Retail Federation with Jeff Beer of Fast Company to lay it all out. Read on for highlights from their conversation, which ranged from politics to supply chain logistics to grassroots environmentalism.

Read the full article about Patagonia's strategy to help save the planet by Whitney Bauck at Fashionista.