Did you know that 87% of American consumers would purchase a product just because the business advocated for a cause? As waves of social activism arise and the news becomes more accessible to anyone at any time, corporate philanthropy has become more critical than ever for businesses to undertake.

After all, from older consumers to Millenials and Gen Z, the average customer is hyperaware of what businesses stand for and how their buying habits can affect social change. And what better way is there to prove your dedication to social good than working with the nonprofit missions your consumers are so passionate about in their communities?

To make the most of your corporate social responsibility (CSR) programs and the nonprofit relationships they create, explore these key tips:

  1. Establish your priorities to pick the right CSR program While all types of CSR will endear you to nonprofit partners, how these relationships take shape can vary quite a bit depending on the program you choose.
  2. Choose partners that align with your values and goals It’s easy for businesses to be persuaded to choose nonprofit partners based solely on their public recognition. After all, you want customers to recognize the organizations you’re throwing your support behind!
  3. Communicate openly and honestly with your partners Like any personal or professional relationship, communication is key to the success of your nonprofit partnerships. You may have different reasons for entering the alliance, but once you’ve knuckled down to create a mutually beneficial philanthropic relationship, you must maintain strong lines of communication.
  4. Invest in win-win fundraising initiatives Remember that a business-nonprofit partnership is a continual give-and-take between the needs and desires of your two unique organizations. While you should fight for your own goals, you should also be receptive to the objectives of your nonprofit partners.

Read the full article about CSR tips at 3BL Media.