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About
Founded by Dee and Richard Lawrence, Cool Effect makes it easy to fund the world's best CO2-reducing projects. Its scientists have independently vetted over 1,000 projects to develop its "coolection," a highly curated selection of 11 projects working to reduce CO₂ emissions in the US and around the world. It shares upfront everything you may want to know — the price, the science, the challenges the project faces, along with its benefits. The organization also places a high value on transparency, and let's donors know that 90.13% goes directly to the projects and shares the breakdown of its 9.87% fee. When you support a project, Cool Effect shares interesting updates so you can see where your money has gone.
Focus
To fight climate change by reducing carbon pollution.